A
FREE
industry resource (only for contributors) ... designed to provide
comprehensive, concrete answers to issues surrounding the
qualitative research process!
The
Livingston group has worked with such clients as:
|
A T & T American Express Astra Zeneca Bausch & Lomb Burger King Chase Citibank Colgate-Palmolive Grey Advtg Hallmark Hunt Wesson J & J |
Exxon Flagship Banks Ford Motor Company General Mills Gore J Walter Thompson Kodak Kraft Lipton M & M/Mars Master Card Merck |
Novartis/Ciba Ortho McNeil P & G Pfizer Pharmacia Pillsbury Roche Sara Lee Unilever Warner Lambert Nextel JJill |
Dear Qualitative
Research Manager:
If you'd like to find out what other companies of similar size and
scope are doing to ...
Develop and review RFPs for their important qualitative projects
Screen and hire the most suitable qualitative researchers/moderators
Identify productive, creative respondents without biasing their samples or skewing research results
Develop effective, rich discussion guides which get strong buy-in from internal clients, agency personnel, and qualitative consultants
Avoid the entanglements of unspoken or conflicting project agendas
Leverage alternative media such as online focus groups, telephone interviewing, and in-home interviews on video
Take advantage of recent technological developments in recruiting, project management, and interviewing procedures
Maximize the back room experience without leaping to conclusions
Effectively manage the reporting and presentation process for maximum impact and ease of internal assimilation & actionability
Discover prices paid for qualitative research consultants
Alleviate the biggest concerns, frustrations, and needs related to
selecting and using qualitative research consultants.And learn, much much more! (The BIG goal is to help streamline the entire qualitative process and increase efficiency of working with consultants and analysts)
Then I'd like to take this opportunity to invite you to become a contributor to the qualitative researcher's best practices guide!
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Your time investment would be a 25 - 30 minute guide contribution call with a member of The Livingston Group at a convenient time for you
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You'd be compensated $100 cash for your time ... or alternatively, we can make the contribution to your favorite charity
-
But most importantly, ONLY contributors will receive a copy of the guide!
In closing I'm in
great hopes that you'll be able to contribute because its a small
time investment for a very significant value.
Warmest Regards,
Brian Therrien
1-800-529-1597
To confirm your participation simply complete the form below and someone will be in touch with you shortly to set up your guide-contribution interview.